It has been almost one year since we launched our first Zalando App. The launch is quite a success story - in July 2013 we already achieved one million downloads after just three months in Apple's App store and seven months in Google Play Store. Recently, we hit the two million download mark!
Yesterday, Idealo came up with a test report on our App. Unfortunately, the post is in German so we will share the main facts with you here in our blog. Besides very good rating for app functionality in general, we got nice feedback on the following features:
- The styleshaker, a fashion generator, will provide the customers with inspiration of new outfit creations. With styleshaker, you can share the created outfit within your social community!
- The barcodes scanner facilitates the connection between off- and online shopping. Found a nice dress in a store? Check whether it is available at Zalando, too!
- The Zalando magazine is also integrated in the app. Want to get the latest fashion news? Just receive regular updates on your smartphone!
- Last but not least, when the user is logged in to the app, cart and wish list are synchronized through the Zalando user account.
My Retrospect And Outlook
The development time of the Zalando iPhone app took us around five months. However, at the same time we put the first Mobile API version in place as well. All our apps are connected to our shop system via this API. We updated our iPhone app four times since it went live a year ago. Generally, building an app for Android is a comparable degree of effort. However, in case of the first version of our Android app, we developed it in only eleven weeks. That was not only because of the Mobile API already having been developed, but also because of the motivated development team. The biggest challenge about product presentation on smartphones is to give the user all information he needs for shopping without overloading the small display. Furthermore mobile internet limits the possibilities having better images in terms of file size and image quality. We are currently working on the so called universal app for iPhones and iPads which will be launched pretty soon. Early next year, we will rollout our iOS and Android apps across Europe which will be followed by our Android universal app. Stay tuned!